SHINKA LABS

Find insights that help you deliver results faster.

From opinion pieces, to case studies and white-papers - we are assembling a library of resources to help educatate and empower our community, so that we can all embrace and benefit from the transformative power of Ai and analytics.

The Rise of RevOps - the Demand Flywheel

Sales Marketing Quality Delivery Analytics Ai Agents

Funnels were built for a world that doesn’t exist anymore.

Back when attention was cheap and buyer journeys were predictable, funnels made sense. You put leads in at the top, worked them through the middle, and counted what fell out at the bottom.

But in 2025, that model is falling apart.

Campaign fatigue, rising CAC, and disconnected systems have made growth harder and less predictable. The problem isn’t your strategy — it’s your architecture.

You’re pouring energy into systems that don’t store it.

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Why Your Marketing Stack is Working Against You

Sales Marketing Quality Delivery Analytics Ai Agents

There’s a moment every growth leader eventually faces.

You’re looking at your dashboards — MQLs down, CAC up, paid spend rising, and pipeline quality in decline.

Everything looks connected on paper: CRM, automation tools, analytics dashboards, ad platforms, website tracking. But behind the surface, your GTM stack feels like an expensive patchwork quilt that’s coming apart at the seams.

The problem isn’t effort. It’s architecture.

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